This clever, amusing book explores why things cost what they do.  In some ways, it doesn't always make sense.  For example, a Big Mac might sell for as little as $2.00 but if you count the impact the burger has on healthcare, natural resources and environmental damage, experts say it should cost $250.00.

Patel has gained international fame for this book, has been featured twice on Comedy Central's The Colbert Report, became and instant New York Times bestseller and in the oddest twist of fate has been unwillingly declared the Messiah by a London-based UFO worshiping religious group...no joke!