The Town Shop is the store where "finding the perfect bra is an art, not a science", ditto for bathing suits!

In 1888 Samuel Koch opened the family's first store.

Over the years the Town Shop has evolved into one of the most famous lingerie stores in New York City. We specialize in lingerie, and most specifically the delicate art of fitting it.

Did you know that 80% of women wear the wrong size bra? At the Town Shop, we strive to give all of our customers a perfect fit. Every customer enjoys individual attention, from experienced fitters who are trained to determine your personal needs. This unique level of customer service is key to our success.