Conifer is a cozy, ecofriendly, minimalist shop with creative, sophisticated apparel: eye-catching prints and pops of color from Rachel Comey, Lover, Dace and Organic by John Patrick; plus, a few of owner Amy Mautz’s own designs (slinky purple silk top, gold-flecked khaki mini).

Introduce yourself to this unique Cow Hollow boutique, located at 2848 Webster Street, near Union. Then take yourself out to show off your sublime fashion sense. www.conifershop.com. 415-922-1892.