We know we’ve always been a little out of the ordinary. Those 19 people who started our first store were quite an idealistic bunch!

Early on, we adopted a set of core values to guide our purpose:

• Selling the highest quality natural and organic products available


• Satisfying and delighting our customers


• Supporting team member happiness and excellence


• Creating wealth through profits & growth


• Caring about our communities & our environment


• Creating ongoing win-win partnerships with our suppliers


• Promoting the health of our stakeholders through healthy eating education