You are bidding on a Joseph Phelps Insignia 2003 750ml bottle of wine. With the release of the 1974 Insignia in the spring of 1978, Joseph Phelps Vineyards became the first California winery to produce a blend of the traditional Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot grape varieties of Bordeaux under a proprietary label. Considered innovative at the time, the Insignia name was selected to represent the finest available production in each vintage year, and became the first proprietary wine of California to place blending above either varietal or vineyard designation as a determinant of quality. It would not be followed until a decade later by the second such wine, Opus One, and Insignia has remained the benchmark of this category for over a quarter century.