Handcrafted by an alliance of passionate small business owners across the U.S. and Canada, C2 Paint is the first paint company to employ a 16-colorant European tinting system rather than the 12-colorant systems known in North America today.

C2 Paint’s European colorants are made of finely ground artist-grade pigments that create an unmatchable luminosity and depth. These tiny particles of pigment are suspended in superior paint, which results in higher solid content when applied on the wall, thereby creating richer, deeper colors. In addition, the four extra pigments are high-strength and not available in typical color systems, which gives C2 Paint more "tools in the toolbox" to achieve greater color vibrancy and superior hiding.