JSTOR Gear Backpack and three cool t-shirts with JSTOR logos. As one person posted to JSTOR's Facebook Wall about the new JSTOR merchandise: "ooh, this is bringing out my inner nerd. I want to share with everyone!"  JSTOR is a not--for--profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive of over one thousand academic journals and other scholarly content.