See | Life | Potential | Coaching defines a creative professional as a professional who is employed in a creative field, such as a plumber or arts administrator. Or as a professional who desires to bring a new level of creativity and balance into their career or life — like a lawyer or jewel thief. (Which interestingly, some people don't think there's much difference between the two…)

We don't discriminate on basis of career field. We simply try to help individuals find, create, develop and thrive in more fulfilling careers that allow them to channel their talents, creativity and intelligence.

Oh, the part about the jewel thief… We don't coach people engaged in illegal activities. In fact, we'd have to call the authorities. But if our reformed jewel thief wanted to change their career and put their talents into a more fulfilling — and legal outlet — we'd be happy to help.