In this 2-hour marketing consultation , Fernando Maneca will assess your marketing assets and create a plan for your immediate marketing needs (ie: promoting an upcoming performance) and brainstorm ideas to improve your marketing assets (ie: creating a plan to improve databases, increase "friends" and "followers", etc) for future projects.

Fernando Maneca, BAX's Press & Marketing Director, holds an MFA in Dance from Tisch School of the Arts / NYU and has over 15 years of experience designing direct marketing campaigns for both the performing arts communities and for-profit companies. In recent years, he has become adept at transplanting tried and true direct marketing concepts onto online initiatives, combining e-mail, websites, blogs, social media, online video and smartphone tools.