Our mission:
To provide healthy and safe food, quality accessories and Holistic Grooming Services at a fair price with your pet’s best interest at heart.

Our Promise:

• Provide advice and/or research for your pet and make an educated recommendation on their nutritional needs.


• Provide a comfortable and relaxing environment to create a positive grooming experience for your pet.


• Support non-profit organizations that help the abused and abandoned animals find homes.  Also, support those organizations that train and place service dogs that improve the quality of life for the disabled.


• Provide the highest quality foods for your pet that are healthy, well balanced and safe.


• Provide a fair price on all foods to ensure that feeding a healthy diet is affordable to everyone.


• Accept competitor's coupons to eliminate the temptation to shop at a big box and keep dollars local! 


• Provide 5 star service.


• Provide a 100% money back guarantee on all pet foods if they are not 100% satisfactory to your pet.


• Keep your dog’s tail wagging and your cat’s motor running with fun toys, yummy treats and plush accessories.

Locations at:

2990 Cahill Main
Fitchburg, WI  53711
608-277-5900

14 W. MIFFLIN
MADISON, WI  53703

608-271-7888