Born out of the need for a fun outlet celebrating creativity and individuality in Southern California, Paul Frank Industries (PFI) was formally incorporated in December of 1997. With its bright color palette and unique sensibilities, the company has attracted an almost cult-like following of all ages that love PFI’s witty take on every day objects. Take, for example, their use of Naugahyde. A vinyl that is more commonly associated with mid-century automobile seats, was hard to come by and completely unique to fashion accessories in 1995. Years later, Paul Frank still incorporates it into key pieces each season.