The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

Used Paperback. Softcover.

Description: Almost all of us have at some point dreamed of starting our own business but have not been able to  get past our fear, anxiety, and uncertainty about  pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea  chronicles the feelings and emotions of three  partners as they confront their fears and dreams to  create an enormously successful start-up company.  The book shows the budding entrepreneur how to  start a successful business that embodies his or her  own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and  their new partner Bill Rosenzweig provides a map  for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides  the actual business plan used to raise money for  the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for  the paperback by the authors to help readers make  practical use of the book's ideas.