Developed by a Veterinarian, the Drinkwell® Platinum Pet Fountain provides 168 oz (1.3 gal) of fresh, filtered water to your pet. A patented free-falling stream of water entices your pet to drink more and continually aerates the water with healthful oxygen. A charcoal filter removes bad tastes and odors, giving your pet the best way to stay hydrated! This fountain features many upgrades and a built-in reservoir to increase capacity and makes refills easy.

In 1994, a licensed veterinarian Dr. Mary Burns was very frustrated with the behavior of one of her cats named "Buckwheat." Buckwheat would only drink water from a dripping faucet and would lay around on the kitchen counters all day waiting for her to turn the faucet on. Aside from finding cat hair in the food prep areas, Dr. Burns was getting very tired of constantly running to the faucets to satisfy Buckwheat's demand for running water. Add to this a nasty water bill, because occasionally someone would forget to turn the faucet off. But what is a responsible pet owner to do?

As a veterinarian, Dr. Burns was well aware of the importance of sufficient water intake in cats to maintain healthy kidney and urinary tract function. Lack of enough water intake will make a cat's urine more concentrated than normal and leads to an environment where bladder crystal formation becomes more likely. This can lead to a urinary tract obstruction and the infamous and potentially fatal Feline Urinary Syndrome (FUS/FLUTD). Therefore, denying Buckwheat her running water was just not an option.

Then, eureka! Dr. Burns decided "Buckwheat" would have running water and maintain good hydration, but not at the kitchen sink. This running water would magically appear directly in "Buckwheat's" bowl! From this first home prototype, the Drinkwell® Pet Fountain was born.

Since the first prototype several years ago, the Drinkwell® Pet Fountain has been a big hit with cat owners across the country. It turns out tens of thousands of cats exhibit the same behavior and just as many cat owners are frustrated with trying to satisfy their cat's demand for running water in kitchens or bathrooms. When you consider the important health benefits also provided by the Drinkwell® Pet Fountain, it should come as no surprise that this problem solving product:

• was selected as the recipient of Cat Fancy's Best New Cat Product award

• has literally sold itself by satisfying a critical pet need

In fact, the success of the product and impressive growth of sales through the years led to the redesign of the Drinkwell® Pet Fountain, which resulted in the addition of several new features, including increased water capacity, an adjustable flow rate and optional reservoirs which increase the water capacity and automatically keeps the Drinkwell® Pet Fountain filled for several days. The Drinkwell® Pet Fountain is available through various mail order venues and a growing number of pet stores throughout the nation.

Learn more at www.vetventures.com.