$25 Gift Certificate.

n 2006, best friends Jodi Perlman and Pamela Sutton Frank opened a small boutique on Topanga Canyon Boulevard in the San Fernando Valley. They called it Soto, standing for “South On Topanga.”

Almost from its first day, Soto established itself as an innovative and exciting boutique for women’s and teens’ clothes in the Valley. The constantly changing inventory, the great prices, and the friendly, helpful atmosphere made Soto a vital shopping destination. 

Building on their success, a couple of years later Jodi and Pamela opened their second store in Westlake Village, and the new store quickly matched the first in popularity. Then they opened their third store on Ventura Boulevard in the heart of Studio City.

Most recently, they opened a pair of accessory stores to complement the clothing stores. These two Soto Lifestyle stores are next door to the Soto stores in Woodland Hills and Westlake Village.

Now Pamela and Jodi are putting the Soto experience online. We hope you enjoy the website and the clothes! Check back often – we’ll be updating our merchandise all the time.