$35 Gift Card.  

After working many years behind a deli counter for his uncles and at various delis in the San Fernando Valley, he was offered a management position with an existing, but failing deli in Northridge. Upon his decline of the position, the owner proposed that he buy the business, bad debt and all. With close to no money and a lot of advice against the purchase, Ron and his wife Patricia, forged into a new business in 1969 with all of 11 employees and 1 delivery truck. Funny thing, they had a son whose name is also Brent, so the deli kept its name. “For eighteen months I never took a day off. I made every sandwich, I wanted every one to be perfect,” said Ron, reminiscing.