Warren McLelland exclusively uses the Robinson R44, one of the most popular helicopters ever produced. The Robinson Helicopter Company is the world's leading producer of civil helicopters and is known worldwide for both high performance and reliability. Founded in 1973 by Frank Robinson, the company has about 1,200 employees and currently produces more helicopters annually than all of the other North American manufactures combined. The four-seat Model R44 is the world's most popular helicopter, and the two-seat Model R22 has the lowest acquisition and operating costs of any production helicopter. Michael Warren has considerable experience with both models, but exclusively uses the R44 for all photography work. Customers often ask why we dont use an airplane since they have significantly lower operating costs. The problem with an airplane is their inability to hover, get into tight spaces, fly close to the ground, or generally maneuver in a way that a photographer needs to take advantage of the perfect combination of altitude, light, and location. More importantly, low wing airplanes make it impossible to get a good shot because the wings are often blocking the subject matter. High Wing planes make it difficult to get the right composition of light, since the wing is always blocking the sun. Helicopters, while more expensive to operate, completely eliminate most of these problems.