Ms. Arison serves as the Chief Marketing Officer for our Home Solutions organization. She is responsible for driving consumer wireline marketing, product definition, lifecycle management, customer experience and key consumer marketing programs.

Prior to her appointment as CMO, Joni led the small & medium business marketing organization nationwide. In this role she had responsibilities for both product and field marking teams supporting small business and alternate channels. The product management team was responsible for products and services that span all channels of ABS but are specifically important to AT&T’s smaller customer base. Small business offer strategy, business development, platform enablement, along with product offers are key focuses. Additionally field marketing provides direct support including campaign management and product offer training to the SMB sales channels that care for our small & medium business customers.

Joni was promoted to Senior Vice President, AT&T Advertising Solutions – Sales in October 2010. Here she led a team that sells AT&T’s advertising products to small and medium business customers in 28 states in the US. These products stimulate business growth for customers and include Yellow Pages, Yellowpages.com, Search Engine Marketing, Video Ads and Direct Mail. In addition, Ms. Arison and her team are responsible for Berry Network, Inc., the second largest national sales agency in the country, providing print and electronic advertising for over 400 major clients.

Prior to her current role, Joni Arison was Vice President of Sales for the National Business Markets organization in the Southwest and West regions for 2 years. She led a team of sales and technical professionals that call on small to medium size businesses in a 7-state footprint. Her team sold integrated wireline and wireless solutions under the AT&T Business Solutions organization.

Ms. Arison started her career with AT&T in 1983 as part of a management training program while in undergraduate school in Connecticut. Over the years she has held various positions of increasing responsibility from sales, sales training, to sales management, and call center management. The majority of her career has been in the Advertising and Publishing organization where she started as an account executive and then moved on to serve as a sales leader in various capacities and locations throughout the country.

Some of Ms. Arison’s additional positions include being responsible for the 22 state premise based organization known as Local Market Development. As a VP in this capacity her team included the Valued Client Group premise sales force as well as the New Business Development Team and the Business Smart Moves Team. This organization focused on generating new business opportunities with small business customers as well as winning back customers from our competitors in the market place. Prior to this, she held the position of VP-Business Solutions Group for the Southwest. She had Profit/Loss responsibility for AT&T’s Southwest Small/Valued business customer segment. In 2006, she also held the role of Vice President of Consumer. She had responsibility for the Southwest region’s 26 Consumer Call Centers that handled all sales and service for our residential customers.

Ms. Arison is involved with several organizations. This includes The Boys and Girls Club of Fort Worth as well as Junior Achievement of Dallas. She is a member of Women of AT&T where she serves as a mentor. Ms. Arison is also a supporter of the Susan G. Komen Breast Cancer Foundation. She has participated in a very special event, the Breast Cancer 3-day. She walked 60 miles over the course of three days and raised over $6500 to support breast cancer research, education, screening and treatment through the Susan G. Komen Breast Cancer Foundation and the National Philanthropic Trust Breast Cancer Fund.

After graduating from Quinnipiac College with a Bachelor of Science Degree in Business Management, she received a MBA with a concentration in Marketing from the University of New Haven.

Ms. Arison, her husband Al, and sons Ryan and Gavin have enjoyed their coast-to-coast adventures. They currently reside in Southlake, Texas.