Add a splash of color with this new watch! The “stylish” simplicity of ToyWatch is a synonym of a new form of luxury.

ToyWatch interprets a new concept of ironic and irreverent luxury. It is present in the most exclusive shopping streets in the world, being favoured by celebrities and trendsetters from all over the world. ToyWatch enjoys the luxury of being able to dare and experiment with forms and materials, creating an innovative collection of watches with a totally unique Italian design and style.

The ToyWatch watches stand out for the attention given to detail, the
symmetry of the shapes and the ongoing research for innovative materials, often “merged” with each other to create collections with elements of surprise: from polycarbonate, light and transparent, to plasteramic which is shinier that other polymers, versatile and available in every shade of colour, from aluminium to steel, and the use of SWAROVSKI ELEMENTS which embellish and illuminate dials and straps. Collections designed with an ironic and original touch, whilst never forsaking class and elegance.