We are a family owned and operated sports and “active lifestyle” equipment store providing great customer service to Santa Cruz county since the late 70’s. Our qualified and knowledgeable staff is ready to assist you with specialized service, making sure you are purchasing the right product for your active lifestyle.

We opened our doors to the public on December 11, 1978. The East side of Santa Cruz has always been “home,” although the store has occupied a number of different locations on Soquel Avenue around the mid-town area. The move into our most recent location at 1148 Soquel Ave. fits us perfectly as its where our roots have always resided.

Soon after opening our doors at our new location we offered two new batting cages to the public. Local baseball teams or kids practicing their batting often occupy the cages.  Our cages on the weekend are often a place of fun, laughter, and young people having a great time.

We look forward to helping you find the right athletic or active lifestyle shoes, apparel, and equipment.