Created in 1987, Flik Flak was designed to be more than just a simple children's watch. It is notably the first ever brand of children's watch to introduce the concept of teaching the time, allowing this learning experience to be transformed into something amusing for children. Synonymous with unique quality, Flik Flak quickly became the world's best-selling children's watch.

As a brand belonging to the Swatch Group, Flik Flak is part of a Big Family. The Swatch Group is the biggest watch company in the world, driven by a deep passion for high quality, fashionable and classic timepieces that represent Swiss watch-making tradition.