Chococat is one of the many fictional characters produced by Japanese corporation Sanrio. He is drawn as a black Cat with huge black eyes, four whiskers, and like counterpart Hello Kitty, no mouth. His name comes from his Chocolate-coloured nose. Like other Sanrio characters, he appears on a variety of merchandise, including stationery, coffee mugs, plush toys, bath towels, etc.

When Sanrio releases new Chococat lines, the background colors and designs, Chococat's collar and fur color, and his accessories and friends are often altered. Chococat was originally pictured with a blue collar, but he has since been depicted wearing different colored collars, scarves, and even a Lei. Sanrio has also produced new Chococat products that portray him in a greyish-brown color. In the Momoberry version, he is pink with a top hat, bow tie, and cane. Line names are often heavily relied upon in internet sales descriptions.