Developed for the consumer and proven by professionals, GoPro's all-new HD HERO cameras are the world's most advanced line of on-board, full HD 1080p cameras designed to be used during sports.  With amazing clarity, stability, and slow-motion capabilities, these cameras record your sport's most exciting moments in professional quality HD video and automatically-captured 5 megapixel still photos.  HD HERO products can shoot video or photos from your point-of-view, mounted on your helmet, body, car, motorcycle, surfboard, or other equipment. And GoPro's 170° wide-angle lens (the industry's widest) even lets you take shots of yourself during your activity.  All captured hands-free, while you stay focused on your activity.

Originally designed for the consumer market, GoPro's wearable cameras have garnered praise from professional athletes as well as film and TV producers who demand convenience and performance from their filming equipment. The HD HERO line produces higher quality HD video than action sports cameras costing ten times as much, and as a result many video segments you see in action sports film and TV today are shot on GoPro cameras. As the #1 maker of wearable sports cameras in the world, GoPro has years of experience in developing cameras and mounting accessories for the most hardcore of sports. As a result, GoPro has won many coveted awards, including Motorcyclist magazine's prestigious "2009 Product of the Year" award and the "Editors' Choice Award" from both Popular Mechanics and Backpacker Magazine.