Located in the heart of Times Square, the Hard Rock Café New York will rock your senses with tantalizing food and drinks and an awe-inspiring rock-and-roll artifacts collection. While you enjoy your dinner, view memorabilia from legends such as The Beatles, Led Zeppelin, Jimi Hendrix, Billy Joel, Bruce Springsteen, Madonna, Elvis Presley, and many more. Whether after a show or before a night out, the Hard Rock Café is sure to get your evening rockin’.