Enjoy a classic American lunch or dinner at Shake Shack, born from a hot dog cart in Madison Square Park. Nearly a decade later, Shake Shack is a beloved NYC institution drawing long lines and serving legions of happy guests, both locals and tourists alike, every day.  Shake Shack is a modern day “roadside” burger stand serving the most delicious burgers, fries, hot dogs, frozen custard, beer, and wine.