The colorful history behind the iconic beauty brand:

once upon a time… a mademoiselle just out of ballet slippers, had an a-list idea. why should a damsel in a dress settle for nails au natural? from this stroke of brilliance, Essie Weingarten created smokin’ hot colors that were cute as a button and haute as hello. with blanc and really red in her carry on, she headed to Vegas, where she mesmerized the limo-scene with her stylenomics.

soon, every scarlett o’hara was jamaica me crazy for essie colors, from blushing bride and prima ballerina to bahama mama and big spender. even the devil’s advocate was sew psyched. it seemed there were no boundaries to mini how high this leading lady could fly.

in lady like fashion, essie sold good as gold, from the coat azure to fifth avenue – all while keeping merino cool. the secret story to success? sure shot chic color with a master plan that’s a cut above the rest, leaving the glamour purse set proclaiming, “it’s genius!" brazilliant essie color has become the shine of the times, proving that beauty is not just a pretty face.