Lance Wyman's creation is a striking op art design in red, white and blue. The line pattern emanating from the diagonal “OBAMA’08” is a conceptual visualization of Barack Obama’s dialogue with the American people. Wyman explains that the constructivist lettering is formed by outer energy, the red, white and blue of America. The presidential candidate’s name is also the centre that inspires the energy of an American environment of change.

Lance Wyman is an American graphic designer. He is known for such work as the logo of the 1968 Summer Olympic Games and the route map of the Washington Metro.