Paco Romero enjoys problem-solving skills needed to implement those visual ideas, and the magic human interaction that takes place when multiple people get together to create an image.  Loves working with light, forming and shaping it to convey emotion and interest.   Whether the image creation takes place in the studio or on location, light becomes his raw material in the creative process.  Strive to produce images that are simple, actively engage the viewer, and use light creatively to convey feeling and meaning.  Whether the purpose of the image is to convey an idea or to show the subject's personality, his style is based on quality, simplicity, engagement and creative light.