4 passes to Ripley's Believe It or Not! Times Square. Ripley's Believe It or Not! Times Square is one of the best things to do in New York with more than 500 real artifacts, wildly fun interactive experiences, and twenty plus themed galleries spanning two floors! You will encounter strange and fascinating things around every corner. Our interactive museum is a New York attraction experience of a lifetime for kids and families in or visiting New York City. You have to SEE IT to BELIEVE IT.