Insane results await with the Insanity DVD Set (60-Day Total-Body Conditioning Program).

Developed by Shaun T., Insanity's advertising emphasizes "max interval training", a method of exercising during which one works out strenuously for 34 minutes and then rests or "cools down" for approximately 30 seconds before starting the whole process over again. This is more intense than traditional interval training, during which participants alternate mild and strenuous exercise for roughly equal lengths of time. This program claims to promote noticeable results through core strength, as well as intense cardio training.