About the Mask:  Will Schwalbe, founder of Cookstr.com, has worked in publishing (most recently as senior vice president and editor in chief of Hyperian Books); in new media; and as a journalist, writing for various publications including The New York Times and The South China Morning Post.  He is the coauthor with David Shipley of SEND:  Why People Email So Badly and How to Do It Better.  His newest book is The End of Your Life Book Club. 

Artist:  Nick Melliadis

Title: "What Are You Reading?"