Shira Reiz Designs a color consultation for your home or business value $300

From NJ Jewish News

A Package of Personality

Quick and simple changes in a room's decor can completely transform a homeowner's living space.

So says Shira Reiz, manager/ head designer of Sheila's Decorating in New York.

Whether it's repainting a room or changing the wallpaper, get rid of heavy drapes, adding crown molding, reupholstering furniture, rearranging accessories, altering lighting or updating pillows: homeowners can update their living space withput completely changing their style, says Reiz.

"A new coat of paint or wallpaper will make practically any space look fresh and clean," says Reiz. "Wall coverings significantly alter the mood of a room. Dark color add drama and intimacy, light colors open up an area, and neutral colors are calming but need some variation to keep an interesting look."

The trend for walls these days are deep colors like chocolate brown bedrooms accented with pink blush or baby blue: eggplant powder  rooms offset with a glamorous light fixture; or a deep red dining room, says Reiz.

Changing window treatments from heavy drapes to softer fabrics, such as silks or sheers, will brighten up windows, she says.

Adding crown molding defines an area and gives interest to ceilings, staircases, wallpaper, and chair rails.

Other changes homeowners can make to enliven their homes include reupholstering a favorite piece of furniture from a traditional style to a modern funky fabric, scaling down or regrouping accessories to avoid clutter, mounting a chandelier made of glass, stainless steel, or raffia in an unusual spot like a powder room, updating sofa pillows with "luxurious fabrics and fabulous trims."

in business for 25 years, Sheila's Decorating is a "complete interior design store." Its 4,000-square-foot showroom features fabrics, trimming, wallpaper, pillows, upholstery, furniture, shades, and blinds.

"I do it all," says Reiz, who has been with the company for 17 years. Sheila's Decorating currently has four designers on staff.

"We work with a customer step by step on the decorating process," says Reiz. "We're very price-consciouse. We decorate the way people live, not show pieces."

In addition to homes, Sheila's Decorating has commercial clients too, such as restaurants, retail stores, nursing homes, and business lobbies.

Whether traditional, eclectic, modern, or transitional, Reiz says, "Anything can go as long as it's done well. People are looking at their homes as a complete picture rather than just a sofa and nothing else. They're realizing it's a complete room, a complete home; it's a whole package. That's what really gives it a sense of who's living there. it gives it the personality of the person."

Sheila's Decorating is known as "a hot spot for vintage wallpapers," adds Reiz. Because of the old styles it carries, set designers use the company's wallpaper and fabrics in their movies, television shows, and advertisements.

Combine this with the gift certificate to Sheila's Decorating