Whether you are herding cattle over a mountain pass in the Chubut Province or reeling in your first rainbow trout, we can all relate to the excitement that comes from a new adventure.

Our pursuit of these experiences led us to southern Argentina, where we stayed among gauchos. We admired their rustic lifestyle, rugged charm, and the elegance of their traditional woven fabrics. Think…the rough and tough cowboy from that Cormac McCarthy novel you never read…but with cooler belts. This experience inspired a new adventure: starting La Matera.

Visit www.lamaterashop.com to shop for more styles.