Our Story

Rosario Pino was the exuberant son of Italian immigrants, a dedicated family man who made his living selling the biggest and best fruits and vegetables to Rochester’s major markets. It was a time when generations came together to cook and eat together, when the conversations in the kitchen were half in Italian, half in English, and nimble fingers assembled gnocchis faster than any machine.

Even the store’s decor, with its aged, knotty alder wood, stone floor and distressed antiques, speaks to another time, mixed with the modern conveniences of hands-on cooking demonstrations in the Sub-Zero & Wolf Kitchen and a 40-inch digital screen that rotates real-time broadcasts with recorded classes and recipe ideas.

Rosario Pino’s offers the largest selection of olive oils and balsamic vinegars in the region, a special section devoted to gluten-free products (pasta, pizza, cheese, cookies and more extensively tested for texture and taste) and a variety of artisan dried pasta from Gragnano, Italy, revered as the pasta capital of the world.