Company CEO, Sumita Batra, is a creative visionary and internationally renowned stylist with an illustrious celebrity client list. A published author, she is also the recognized authority in The Art of Mehndi- creating original body art with use of natural henna, stones and glitter.

Recognizing an unfilled need in the marketplace, Sumita set out to upgrade and redefine the performance capabilities of a select number of "essential" beauty products. The Sumita Beauty line is a "must have" collection of contrast pencils, brow tools and body art, available exclusively through Ziba Beauty stores. Sumita Beauty products represent the perfect fusion of traditional beauty and modern technology, offered at affordable prices for today's increasingly savvy and discerning customer.