Ice Cream Hoodie from Billionaire Boys Club & Ice Cream.

Size Large.

Thanks to a particularly eye-catching hat, Pharrell Williams is in the midst of another fashion moment – so it makes sense for him to capitalise on it. Williams is no stranger to fashion, but he has always dabbled in the industry in his own way – an attitude that tallies with his work in music, really. He launched Ice Cream, a streetwear brand, in 2005, working with Japanese streetwear label, A Bathing Ape, and its founder Nigo. All cute cartoon logos and Americana references, it fitted with the logo-loving, kidult mood of the mid-noughties.