These unique pieces led to the creation of the Wendi Reed collection, a wholesale knitwear line of menswear and womenswear, which was launched in the Fall of 2008. The collection is currently carried by Barneys New York, Nordstrom and various specialty stores and boutiques across the U.S., Europe, and Japan.

For Spring 2010, Wendi Reed continued to enhance her designs using hand-stitching and deconstructed details. The womenswear collection included touches of gingham, lace and feminine whimsy, while the men's collection took inspiration from both traditional menswear construction and vintage collegiate styles, bringing a hip edge to a classic look. The show was covered by firstview.com and one of the men's cardigans was featured in the April 2010 issue of the Japanese magazine Free&Easy.