Calling all you hippies (the CCC chorus must have dozens!).

Never mind the Grateful Dead; this is Life Alive!

Here's a snippet of their driving philosophy:

We are passionate about great tasting food and the pleasure of sharing it with each other. We take enormous pleasure in letting people know how their food choices affect the health of their families, communities and planet. We provide products and education that encourage joy, sensuality, health and wellbeing without being dogmatic or judgmental.

Cambridge location is 765 Mass Ave (corner of Inman)

They also have locations in Lowell and Salem. 

More info here:

http://www.lifealive.com/