"Taking such an iconic design as the Swatch Watch and turning it into a lovable character was a challenge and a great thrill!" confirms L.A. artist Joe Ledbetter. Having formerly worked as a graphic apparel artist, Ledbetter began honing his distinctively mischievous and upbeat painting style back in 2003 - influences typically include classic animation, graphics, trips to the zoo, nature documentaries and his two cheeky pet cats - and has since exhibited his work extensively in prestigious galleries around the globe.