The Ruaha landscape of southern Tanzania is home to approximately one-tenth of Africa's lion population, yet very few studies have been conducted on the large carnivores of the area. As part of its research, the Ruaha Carnivore Project identifies individual lions in the Ruaha landscape and is offering the winning bidder the opportunity to name a lion. The winner can choose a male or female adult lion or a cub to name and will receive a certificate and photo of "their" lion.