Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of their work is brand strategy for cultural and commercial clients who value the power of design. 2x4 identifies and clarifies core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Their intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.

Wet
2014
Printed photocloth surfboard
78 x 21 x 2.5 inches (198.1 x 53 x 6.4 cm)