Eye Desire in Miami Beach and Downtown Miami has been family owned and operated for three generations.  Dr. Irwin Roth opened the first location in the 1950s, son David opened the second location in 2002, and  David's daughter Ashley, recently graduated from the Illinois College of Optometry, is the newest addition to the team.  Maintain your focus with this certificate for a complete eye examination at the Miami Beach office and a $150 credit toward a pair of prescription eyewear.