The Story Of Owsley

Greg Owsley's atypical career path began with putting himself through college as an Idaho fly fishing guide, landing in San Francisco as a fine dining captain, and getting his first marketing break at a Colorado farm teaching national grocery chains to love their organic vegetables. Then in 1996, he begged his way into the dream job of being the brand & marketing guy for New Belgium^® Brewing and Fat Tire Ale^®.

Creatively, Owsley invented the annual traveling Tour de Fat^® bike and beer ballyhoo, the Follow Your Folly TV spots; and the conception of 40-some trademarked beers, slogans, and story-worthy promotional campaigns. His strategy and executions with what is deemed sustainable branding¿ earned him multiple keynote speaker roles at green business conferences and a CMO Strategy op-ed in Advertising Age. CEO Kim Jordan recognized Greg as a "foundational force of greatness for New Belgium."

In June 2011, the notion to hang out his own shingle got the better of Owsley and he opened The Storied Brand. Clients include the craft breweries of Firestone Walker, Dogfish Head, Boston Beer, No-Li, Tröegs, Hong Kong, and Post; Clean Air Lawn Care, Kiolbassa Sausage, Stumptown Coffee, Prop & Peller Pretzels, Native Eyewear, and the future Governor of _______ (sorry can't say yet).