Nobody knows women’s apparel like Alice Becker. For 29 years, this family-owned business has drawn customers from across the North Bay to downtown Novato in search of quality, designer label women’s clothes at competitive prices

But it’s not just the fashion-forward inventory and classic style that keeps devoted clients coming back; it’s Alice’s renowned personalized service that makes her customers feel pampered. The store features all-season business to casual wear, unique special occasion dresses in a variety of luxurious fabrics, jewelry, and high-end accessories. Becker’s sense of style is apparent in her choice to stock fine Italian and French lines in addition to labels manufactured in the USA.

Stop by the Alice Becker Boutique at 806 Grant Avenue, open Monday through Friday, 10:00am-6:00pm, and Saturday, 10:00am-5:00pm (*closed Sunday) and discover why customers return again and again.