The story of Leonor Greyl begins with the meeting of two passionate human beings: Leonor, a hair care and beauty fanatic, and Jean-Marie, an engineer and very keen botanist. Together, they share a common desire: creating natural hair care products long before the 'bio' trend became a hit.

Thus, as the couple met in 1968, they clicked. Plants hold no secrets for Jean-Marie Greyl, who also has a degree in galenics. The idea of creating hair care products using plants and natural ingredients, not a mainstream practice at that time, catches on, and so the Leonor Greyl line was born.