Started by a team of parents, FabKids was founded to empower kids to express their individuality through personalized fashions, while revolutionizing the shopping experience for them while delivering high-quality, reasonably priced, fresh style in just one-click.  The Today Show reviewed the site and said this, "What's so cool about this site is the outfits are already styled. 2 awesome mix and match pieces. Layering is big, outfits are ready-to-go."