The Diner, located at the corner of 9th Avenue and 14th Street, is a hip New York diner serving American comfort food. Brought to fruition by Sergio Riva, Mario Riva, and Marc Packer.

With The Diner, they aren't trying to create something new: They're interested in getting it right; serving great food at a great price, in a fun and relaxed atmosphere that maintains the best elements of an old-time diner with modern style, pizzazz and amenities, good music, upbeat servers and high energy.