Rick Welday is the president of AT&T AdWorks, the advertising sales division of AT&T. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV and digital advertising campaigns that reach target audiences across TV, mobile and online. During his 25-year career with AT&T (previously SBC and Southwestern Bell), Welday has held a variety of other positions with the company, including two international assignments in Mexico and Switzerland. He worked to expand call centers and improve customer service with Telmex while living in Mexico City. He later served as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom. Welday graduated from Baylor University in 1990 with a double major in Finance and Management. He and his wife, also a Baylor graduate, and their two children live in Dallas. He has been active in church, Young Life, and served on a variety of boards and committees in communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.