Creativity, Inc.


Item Number: DCP280

Time Left: CLOSED

Value: $20

Online Close: Oct 22, 2015 1:00 PM EDT

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Description

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration


by Ed Catmull, Amy Wallace




Publishers Weekly
âÂ?Â? 01/27/2014

Finding Nemo. Toy Story. The Incredibles. These wildly successful, award-winning films are all part of the outstanding canon Pixar Animation Studios has produced since its inception in 1986. Pixar co-founder and president Catmull takes us inside the company and its evolution from unprofitable hardware company to creative powerhouse. Along the way, he addresses the challenge of building an effective and enduring creative culture. Punctuated with surprising tales of how the company’s films were developed and the company’s financial struggles, Catmull shares insights about harnessing talent, creating teams, protecting the creative process, candid communications, organizational structures, alignment, and the importance of storytelling. His own storytelling power is evident as he narrates the company’s precarious journey to profitability. Written in an earnest and introspective tone, with the help of Wallace, the book will delight and inspire creative individuals and their managers, as well as anyone who wants to work “in an environment that fosters creativity and problem solving.” Catmull’s voice and choice of topics reveals him to be a caring, committed, philosophical leader who loves his work, respects his creative colleagues, and remains committed to the advancement of computer animation and great filmmaking. Agent: Christy Fletcher, Fletcher and Company. (Apr.)



From the Publisher
“Just might be the best business book ever written.”
Forbes

“Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”—Charles Duhigg, author of The Power of Habit
 
“Steve Jobs—not a man inclined to hyperbole when asked about the qualities of others—once described Ed Catmull as ‘very wise,’ ‘very self-aware,’ ‘really thoughtful,’ ‘really, really smart,’ and possessing ‘quiet strength,’ all in a single interview. Any reader of Creativity, Inc., Catmull’s new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever.”Fast Company


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Donated by

Mark Cornthwaite