Instantly boosts volume in all 3 dimensions: fullness, thickness and lift. New Luxurious Volume line builds fullness at the roots, thickens individual strands and increases lift for noticeably thicker, full-bodied hair with up to: 110% more fullness*, 50% more thickness*, 90% more lift.* Luxurious Volume Bountiful Body Mousse with an innovative ultra-light formula wraps strands to thicken hair and boost volume from root to tip, for a lush, soft look and feel. *Luxurious Volume system usage vs normal shampoo and conditioner.