Dan Deutsch has been styling the who’s who of Los Angeles since he first opened his doors in 1969. He has taken the simple motto, that glasses are jewelry to the face, and the conviction that eyewear defines who you are. 

 From his youthful beginnings all the way to his role today, directing the largest independent chain of retail eyewear stores in the Los Angeles area. He serves as a frequent consultant not only to film and television studios but also to eyewear designers and manufacturers. You might find him traveling the world scouring for the latest and best glasses or you just might find him in one of his eight shops, fitting customers one-on-one. He has fit heads of state; music icons (Cher, Madonna, Ella, Justin), Hollywood movers and shakers and anyone who cares about looking good.

You can find Dan’s unique approach to eyewear in any of his 8 stores:

• Exceptional customer service provided by the finest licensed opticians.


• An extensive selection of the best eyewear in the world.


• The highest quality lenses, coatings and lab work.


• No charge for adjustments.